ArcEquine price reduction follows strong growth

As the main competition season gets into full swing, sales of ArcEquine microcurrent units have grown very rapidly and the good news is that associated economies of scale have contributed to a significant reduction in the price of an ArcEquine complete kit. This makes it easier for every horseowner to access this innovative technology, which has the potential to deliver wide ranging health and wellbeing benefits.

In line with its rapidly accelerating growth strategy, manufacturer Applied Microcurrent Technology (AMT) recently launched a new microcurrent unit into the human health sector - the Arc4Health - and sales have quickly exceeded even the most optimistic forecasts, further supporting the ArcEquine price reduction.

Additional short-term expansion plans include four European territories, both North and South America, Australia and New Zealand, together with signing new distribution agreements in most markets.

The sequences of unique microcurrents delivered by the ArcEquine are the result of AMT’s technical expertise and significant investment into its research and development programme. So whether your horse has an injury, or you simply want to ensure niggles don’t develop into dramas, there’s never been a better time to take a close look at ArcEquine. Also beneficial in maximising training and competition performance, it’s the drug-free, non-invasive, pocket sized device increasingly used by successful riders around the world to deliver powerful and effective healing.

The new price, from June 5th, 2017, for an ArcEquine complete kit is £449.99,reflecting the company’s unquestionable integrity in delivering outstanding value for its technically excellent products, supported by exceptional and completely individual customer service.

Visit ArcEquine's secure online store at www.arcequine.com - and don't forget to use discount code AE5012 at the checkout for a £45 discount, meaning you pay just £404.99 + p&p!

Payment and rental plans are also available and a number of leading insurance companies will fund hire of units to support healing of equine injuries, subject to individual policy terms.

ArcEquine #everyhorseshouldhaveone

Equine stereotypies still dismissed by some owners

Whilst recognition and understanding of equine stereotypic behaviours, including wind sucking, box walking and weaving, has undoubtedly increased, a recent major survey has revealed that not all owners are concerned about the widely understood implications for health and wellbeing.

Over 3000 respondents completed the survey into Equine Stereotypic Behaviours, developed in collaboration between ArcEquine’s Director of Research & Development Jack Thirkell and Megan Boden, a 3^rd year undergraduate at Bishop Burton College and amongst the comments relating to perception of stereotypic behaviour, some views revealed a surprising and perhaps shocking lack of compassion:

“No horse is perfect and most behaviours are manageable”

“Unfortunate, but after everything possible has been done to make life great for the horse to try to alleviate the stress behind the stereotypical behaviour, and it continues, then I don't worry about it. It is so sad when it interferes with the reason the horse is being kept - so my perception is - as long as the horse is able to do what I require of it (jump, dressage, race or whatever) then what it does in its own time is its affair.”

“Infuriating”

“It would mean extra vet fees”

When it comes to taking responsibility for what are now understood to be ‘man-made’ issues resulting from unnatural management practices, including feeding, stabling and workload, there were more dismissive responses:

“Usually brought about by the wrong management/environment in its previous home”

 “Behaviours that are normal and found in most horses”

The detailed information from this unique survey has been analysed and a synopsis is available on the ArcEquine blog here ...

http://arcequinesays.blogspot.com/2017/01/77-of-equines-demonstrate-stereotypical.html

Jack Thirkell commented: “It’s clear from the data that the majority of respondents do understand the range of behaviours categorised as equine stereotypies are undesirable and potentially damaging stress responses, which invariably result from a horse’s environment and management.

“Most people try to identify the underlying issues and resolve them with understanding and compassion, but the number of comments dismissing the issue confirms that more education is still required, with all owners ideally taking responsibility for where and how their horses are living.”

For a £60 discount off a full ArcEquine kit, enter discount code AE5012 at the online checkout.